The House is delighted to begin a new creative journey with Jin from BTS as the award-winning artist joins the #Gucci family as its new Global Brand Ambassador.

Jin from BTS, the latest Global Brand Ambassador to be appointed by the House, perfectly embodies #Gucci’s values of individuality and authenticity.

Captured wearing the latest menswear collection by Creative Director Sabato De Sarno, newly appointed Global Brand Ambassador Jin from BTS expresses the innovative spirit of the House with his inspiring creativity.