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Min of Commerce and AOT promote Thai jasmine rice as quality gift for foreigners to take home

BANGKOK, 5th October 2013 (NNT) - The Ministry of Commerce has signed an MoU with King Power Tax Free Co., Ltd and the Airport of Thailand (AOT), to jointly promote Thai Hom Mali rice as gifts that foreign tourists should take home for families and friends.

As Hom Mali rice is a unique product of Thailand with its beautiful long grain, subtle aroma and flavor, and also full of nutrients, the ministry considers it an edible culture of the country.

Mr. Yanyong Phuangrach, a Deputy Minister of Commerce has come up with a plan to put rice packets of 500 grams and 1kg each, on airport shelves. Under the cooperation made between the ministry and the AOT and King Power, stalls of Thai Hom Mali rice will be put up at Suvarnabhumi Airport, making the rice easy for outbound passengers to take home as each year over 15 million tourists are visiting Thailand. The stalls will be located at the check-in counter and at a departure lounge on both eastern and western wings.

Thai jasmine rice to be sold under the project will belong to brands which are internationally recognized such as Royal Umbrella (Chatra), Mah Boonkrong and Gold Phoenix (Hong Thong). During January-September 2013, Thailand exported nearly 5million tons of rice worth almost 100 billion baht.
http://www.thaivisa.com/forum/topic/672537-thai-jasmine-rice-promoted-as-quality-gift-for-foreigners-to-take-home/?utm_source=newsletter-20131005-1549&utm_medium=email&utm_campaign=news

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