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Asia Brand Research Institute unveils for the first time ‘Brand Index for Girlgroup Members’ following suspicions surrounding Korea Corporate Reputation Institute ‘Brand Reputation’:

— “The Brand Index for Girlgroup members category was launched in response to strong requests from idol fan club members after the announcement of the brand reputation on the 20th. Our big data analysis system focused on the reliability of the individual indexes as it takes at least 48 hours. We were extremely cautious as any subjective factors could seriously compromise the fairness of the analyzed big data. NewJeans’ Minji and Hanni, which had fallen out of the top 100 in the Korea Corporate Reputation Research Institute's Brand Reputation Survey, have returned to the top, proving their unwavering presence. The results confirm that transparency and objectivity of rating agencies are key principles of big data analysis."


https://m.entertain.naver.com/now/article/015/0005049668
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