Report: Tim Cook wants to oversee ‘one more major new product category’ before stepping down as Apple CEO
Over the last few years, speculation about who will take over as Apple CEO following Tim Cook has started to grow.
Most recently, Cook himself confirmed that he “probably” won’t be at Apple in 10 years’ time. In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman speculates on the future of the Apple CEO position and says that the belief inside Apple is that Cook wants to stick around “for one more major new product category.”
Gurman writes that Cook is particularly focused on Apple’s augmented reality glasses. Apple’s hardware AR/VR efforts are likely to be Cook’s final major product category:
But there are signs that’s not likely. The belief inside Apple is that Cook just wants to stick around for one more major new product category, which is likely to be augmented reality glasses rather than a car something that’s even further out.
He also understands that running a Silicon Valley company is typically a young person’s game, and he’s not going to stay far beyond his prime.
£££ ลุง Tim Cook ขอรอ launch Reality Glass แล้วจะ retire ละครับ
Over the last few years, speculation about who will take over as Apple CEO following Tim Cook has started to grow.
Most recently, Cook himself confirmed that he “probably” won’t be at Apple in 10 years’ time. In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman speculates on the future of the Apple CEO position and says that the belief inside Apple is that Cook wants to stick around “for one more major new product category.”
Gurman writes that Cook is particularly focused on Apple’s augmented reality glasses. Apple’s hardware AR/VR efforts are likely to be Cook’s final major product category:
But there are signs that’s not likely. The belief inside Apple is that Cook just wants to stick around for one more major new product category, which is likely to be augmented reality glasses rather than a car something that’s even further out.
He also understands that running a Silicon Valley company is typically a young person’s game, and he’s not going to stay far beyond his prime.