ช่วยตรวจทานให้ทีนะคะ อ่านแล้วงงยังไง บอกหนูหน่อยนะคะ หรือ แกรมม่าตรงไหนผิดมหัตน์ วานพี่ๆช่วยบอกทีนะคะ
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INTRODUCE
Good morning everyone. We are from group 3. I’m (Name). Today we are proud to present you Kunna. We think nobody knows what kunna is, so today we are going to talk about it. First of all, we will talk about profile of manufacturers. Second, the reasons for choosing this product. Third, the origin of the name “Kunna”. Forth, Types of the product. Fifth, Strategy of product. Sixth, AEC is an opportunity. And the last, Key to success.
PROFILE OF MANUFACTURER
Kunna is a healthy snack. It was started to be sold in Singapore. After that, it was marketed in Thailand in 2011. This product was born from an idea of a new generation business woman at the age of 26, Nacha Jungkankul or Bow. She is a managing director of Kunna Groceries., LTD. Bow is the youngest daughter of Mr.Chaiwat Jungkankul, the owner of door knobs producer and exporter “Ben-Hur”. The business has been started for more than 30 years. Bow was graduated from Chulalongkorn University in the Faculty of Political Science majoring in diplomacy. She had an opportunity to take an internship experience in China since she was a junior in the University. She worked in marketing field at Microsoft (Thailand) and helped with family’s business during the time. Finally, she chooses to prove herself with her own business, Kunna.
NACHA’S REASONS FOR CHOOSING TO DO THE BUSINESS
Her reason of choosing to produce this healthy snack is that there are few competitors in the market. Also, she has seen the healthy eating habits from her parents since she was young. She likes to eat sweets and has the opinion that it is rare to find a healthy dessert, integrating with experience of studying in China, she has learned that Chinese and foreigners there love Thai fruit and the price is quite high. She then thinks that this is an opportunity to build new market and there are prospect buyers there. The thought of initiating "Kanna" was happened so tangible.
THE ORIGIN OF THE NAME “KUNNA”
She tries to choose the name which is linked to agriculturists. The name is to depict the Moors Farmhouse, which full of abundance of Thailand. The reason of the name "Kunna" which need to be translated to English –KUNNA, because she tries to make the brand contemporary and accessible to international customers. As well as in Chinese, the name is pronounced as "Kang Na". The word "kang" indicates the good health and the glow of life.
TYPES OF PRODUCT
There are 2 types of product including dried/crackers fruits and fruits coated with chocolate. The chocolate coating made with real chocolate and no margarine by using two types of process; drying and oven drying technique, which frame the Soft-Dried remains soft due to the fruit juice inside. So vitamins are still remaining and product contains natural sweetness. Moreover, another technology, baking fried crispy, could maintain the original flavor and smell of the fruit. The company mostly chooses tropical fruits and all of them need to possess its own highlight such as crispy coconut, dried ripe Nam-Dok-Mai Mango, Mon Thong Durian crispy, baked Thai’s dragon fruit, dried Thai’s tomato, crispy banana snack, Job’s tears cooked and crispy, dried and crystallized Ta-Ling Ping.
STRATEGY OF PRODUCT
Regular producing new products such as seasonal food is not only to make product more interesting, but also to solve the limitations of agricultural products during particular period in a year. The production must be planned in advance as a consequence. Only the best seasonal fruit in particular period must be chosen. This results in good responses from domestic and international customers.
AEC IS AN OPPORTUNITY
AEC Free trade provides an opportunity for emerging business and increasing customers. The company uses a proactive marketing strategy instead of passive one. For example; the company plans to expand its business to mainland China which will be evolving plentifully in the future, especially western and central part of the country. Unlike the Chinese market, the company needs to study the European market more in details, as it is now not yet acquainted by the company.
KEY TO SUCCESS
The keys to success of the company in Bow’s idea are chances given from family, a right decision making to choose to initiate business in healthy market which is really growing, good teamwork who always supporting the growth of the business, Trying to figure more about the business all the time, brave and expeditious.
SUMMARY
To summary, in doing a business, we need to figure out ourselves first. Never hesitate, be confident in creating or initiating. We have lots of times to learn while we are young! The case of Nacha Jungkankul is a very good example in creating own brand, which we could applied in the future.
END
That’s all for (today/ our presentation). Thank you for your kind attention.
พี่ๆช่วยตรวจทานGrammar ให้หน่อยค่ะ ว่าอ่านแล้วกำกวม หรือ แกรมม่าตรงไหนผิดบ้างขอบคุณนะคะ
.........................................................................................
INTRODUCE
Good morning everyone. We are from group 3. I’m (Name). Today we are proud to present you Kunna. We think nobody knows what kunna is, so today we are going to talk about it. First of all, we will talk about profile of manufacturers. Second, the reasons for choosing this product. Third, the origin of the name “Kunna”. Forth, Types of the product. Fifth, Strategy of product. Sixth, AEC is an opportunity. And the last, Key to success.
PROFILE OF MANUFACTURER
Kunna is a healthy snack. It was started to be sold in Singapore. After that, it was marketed in Thailand in 2011. This product was born from an idea of a new generation business woman at the age of 26, Nacha Jungkankul or Bow. She is a managing director of Kunna Groceries., LTD. Bow is the youngest daughter of Mr.Chaiwat Jungkankul, the owner of door knobs producer and exporter “Ben-Hur”. The business has been started for more than 30 years. Bow was graduated from Chulalongkorn University in the Faculty of Political Science majoring in diplomacy. She had an opportunity to take an internship experience in China since she was a junior in the University. She worked in marketing field at Microsoft (Thailand) and helped with family’s business during the time. Finally, she chooses to prove herself with her own business, Kunna.
NACHA’S REASONS FOR CHOOSING TO DO THE BUSINESS
Her reason of choosing to produce this healthy snack is that there are few competitors in the market. Also, she has seen the healthy eating habits from her parents since she was young. She likes to eat sweets and has the opinion that it is rare to find a healthy dessert, integrating with experience of studying in China, she has learned that Chinese and foreigners there love Thai fruit and the price is quite high. She then thinks that this is an opportunity to build new market and there are prospect buyers there. The thought of initiating "Kanna" was happened so tangible.
THE ORIGIN OF THE NAME “KUNNA”
She tries to choose the name which is linked to agriculturists. The name is to depict the Moors Farmhouse, which full of abundance of Thailand. The reason of the name "Kunna" which need to be translated to English –KUNNA, because she tries to make the brand contemporary and accessible to international customers. As well as in Chinese, the name is pronounced as "Kang Na". The word "kang" indicates the good health and the glow of life.
TYPES OF PRODUCT
There are 2 types of product including dried/crackers fruits and fruits coated with chocolate. The chocolate coating made with real chocolate and no margarine by using two types of process; drying and oven drying technique, which frame the Soft-Dried remains soft due to the fruit juice inside. So vitamins are still remaining and product contains natural sweetness. Moreover, another technology, baking fried crispy, could maintain the original flavor and smell of the fruit. The company mostly chooses tropical fruits and all of them need to possess its own highlight such as crispy coconut, dried ripe Nam-Dok-Mai Mango, Mon Thong Durian crispy, baked Thai’s dragon fruit, dried Thai’s tomato, crispy banana snack, Job’s tears cooked and crispy, dried and crystallized Ta-Ling Ping.
STRATEGY OF PRODUCT
Regular producing new products such as seasonal food is not only to make product more interesting, but also to solve the limitations of agricultural products during particular period in a year. The production must be planned in advance as a consequence. Only the best seasonal fruit in particular period must be chosen. This results in good responses from domestic and international customers.
AEC IS AN OPPORTUNITY
AEC Free trade provides an opportunity for emerging business and increasing customers. The company uses a proactive marketing strategy instead of passive one. For example; the company plans to expand its business to mainland China which will be evolving plentifully in the future, especially western and central part of the country. Unlike the Chinese market, the company needs to study the European market more in details, as it is now not yet acquainted by the company.
KEY TO SUCCESS
The keys to success of the company in Bow’s idea are chances given from family, a right decision making to choose to initiate business in healthy market which is really growing, good teamwork who always supporting the growth of the business, Trying to figure more about the business all the time, brave and expeditious.
SUMMARY
To summary, in doing a business, we need to figure out ourselves first. Never hesitate, be confident in creating or initiating. We have lots of times to learn while we are young! The case of Nacha Jungkankul is a very good example in creating own brand, which we could applied in the future.
END
That’s all for (today/ our presentation). Thank you for your kind attention.