ห้างเทสโก้ในอังกฤษโฆษณาขายสตอเบอรี่ครึ่งราคาแต่ในร้านจริงๆกลับขายราคาเต็ม เลยโดนฟ้องและต้องจ่ายค่าปรับ 15 ล้านบาท
รายละเอียด
http://www.telegraph.co.uk/news/uknews/10252238/Plucky-pensioner-costs-300000-Tesco-in-victory-from-beyond-the-grave.html
It was early June 2011 when pensioner Daphne Smallman was given a lift to her local Tesco by her friend Gwenda to do the weekly shop.
Walking round the Sheldon branch in Birmingham the 76-year-old noticed a 400g punnet of strawberries advertised at the “half price” of £1.99.
She asked staff when the fruit had ever been available at its claimed previous, crossed-out prices of £2.99 or £3.99, believing she was being misled about how good a bargain she was really getting. Tesco never got back to her.
Today that failure to respond to Mrs Smallman cost Britain’s biggest supermarket a fine of £300,000. She had gone on to voice her displeasure with Tesco to local trading standards officials and this morning a judge at Birmingham Crown Court criticised the supermarket chain for running “a false and misleading” promotion that might have duped hundreds of thousands nationwide.
Judge Michael Chambers QC heard that Tesco had only sold the strawberries at £3.99 and then £2.99 for two weeks, while the half-price promotion had lasted for 14 weeks, breaching Consumer Protection rules and best industry practice. Under the pricing practices guide, the lower price sale should not last longer than the time the higher price was available.
ห้างเทสโก้ในอังกฤษถูกปรับ 300000ปอนด์ (ประมาณ 15ล้านบาท) ขายสตอเบอรี่ราคาไม่ตรงกับที่โฆษณา
รายละเอียด
http://www.telegraph.co.uk/news/uknews/10252238/Plucky-pensioner-costs-300000-Tesco-in-victory-from-beyond-the-grave.html
It was early June 2011 when pensioner Daphne Smallman was given a lift to her local Tesco by her friend Gwenda to do the weekly shop.
Walking round the Sheldon branch in Birmingham the 76-year-old noticed a 400g punnet of strawberries advertised at the “half price” of £1.99.
She asked staff when the fruit had ever been available at its claimed previous, crossed-out prices of £2.99 or £3.99, believing she was being misled about how good a bargain she was really getting. Tesco never got back to her.
Today that failure to respond to Mrs Smallman cost Britain’s biggest supermarket a fine of £300,000. She had gone on to voice her displeasure with Tesco to local trading standards officials and this morning a judge at Birmingham Crown Court criticised the supermarket chain for running “a false and misleading” promotion that might have duped hundreds of thousands nationwide.
Judge Michael Chambers QC heard that Tesco had only sold the strawberries at £3.99 and then £2.99 for two weeks, while the half-price promotion had lasted for 14 weeks, breaching Consumer Protection rules and best industry practice. Under the pricing practices guide, the lower price sale should not last longer than the time the higher price was available.